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Content Marketing and SEO Strategy in Higher Education Webinar

Photo of UC Davis Bike Circle (by Karin Higgins)

Learn how UC Davis leverages SEO to deliver meaningful content that engages prospective students

Available On-Demand
Original Webinar Airing: October 3, 2018 – 10:00AM (PST) / 1:00 PM (EST)

Colleges and universities are investing more resources in digital marketing and SEO as a means of reaching out to and connecting with prospective students. In this webinar, UC Davis shares its story of how it leveraged the power of organic search optimization and effective content marketing to target prospective students, engage them with meaningful content, and drive enrollments.

Join Adam Napolitan, Director of Web Communications at the University of California Davis, as he explains insights he has learned regarding content marketing and SEO best practices. Some of the topics he will be discussing are:

  • Driving student applications through content
  • The influence search has on the student experience
  • Non-branded search
  • How to address common questions that drive web traffic through search.
  • Technical SEO
  • Content SEO
  • Amplification SEO
  • SEM
  • Team Structure
  • Quick Wins with the BrightEdge platform